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Black Friday 2025 delivers the year’s steepest discounts on sleep essentials, with massive savings up for grabs. If you’ve been putting off investing in better sleep, the deals running from early November through mid-December make this the time to act.
This year’s standout offers include PlushBeds’ massive organic bundle deal, Nest Bedding’s sitewide discounts including up to 70% off pillows, Lofta’s 25% sitewide CPAP sale, Hatch’s rare discounts on the Restore 3 smart sleep clock, and Swanwick’s $35 off all eyewear designed to reduce screen-time sleep disruption.
For people dealing with an unsupportive mattress, sleep apnea, bedtime routine struggles, or evening screen exposure, these top brands address different but equally important sleep challenges. Each category sees limited time discounting, making these Black Friday windows a valuable time to shop.
Black Friday & Cyber Monday Deals: Top Sleep Products in 2025
| Brand | Category | Main Offer | Dates | Shop |
|---|---|---|---|---|
| PlushBeds | Organic Mattresses | Save $1,500 on mattresses + $799 organic bedding bundle for $99 | Nov 4-30 | See PlushBeds deals |
| Nest Bedding | Mattresses & Bedding | Up to 25% off mattresses; up to 70% off pillows; up to 50% off bedding | Nov 4-Dec 10 | Shop Nest Bedding |
| Lofta | CPAP & Sleep Apnea | 25% off sitewide + double rewards points | Nov 2-8 (BFCM sale); Nov 1-Dec 8 (points) | See Lofta deals |
| Hatch | Smart Sleep Clocks | $30 off Restore 3 | Nov 12-Dec 1 | Shop Hatch |
| Swanwick | Blue Light Glasses | $35 off all eyewear with code BFCM35 | Nov 17-Dec 1 | Use code BFCM35 |
Organic Mattress Black Friday Deals from PlushBeds
PlushBeds has built its reputation on certified organic mattresses that meet strict environmental and health standards. Every mattress carries GOLS (Global Organic Latex Standard) and GOTS (Global Organic Textile Standard) certifications, meaning the latex, wool, and cotton materials are grown and processed without synthetic pesticides, harsh chemicals, or questionable additives. For people concerned about off-gassing, chemical sensitivities, or simply wanting cleaner materials in their bedroom, PlushBeds removes the guesswork from mattress shopping.
From November 4 through November 30, PlushBeds runs its largest sale of the year with savings up to $1,500 on mattresses plus an impressive bedding bundle. Purchase any mattress and get $799 worth of organic bedding for just $99, including organic pillows, organic bed sheets, and an organic mattress protector. This bundle alone represents $700 in additional value beyond the mattress discount. The sale also includes 25% off mattress toppers, additional pillows and bedding, sofa mattresses, and RV mattresses, with discounts ranging from 25% to 60% across the entire store.
PlushBeds offers several mattress constructions to match different sleep preferences. Their all-latex Botanical Bliss line provides responsive, cooling support favored by back and stomach sleepers (read our Botanical Bliss review here).
The Luxury Bliss adds plush organic cotton and wool quilting for side sleepers who need extra pressure relief at shoulders and hips. Products come with a 100-night sleep trial, giving you substantial time to determine if the mattress works for your body.
Shop PlushBeds Black Friday sale
Mattresses, Pillows and Bedding Black Friday Deals from Nest Bedding
Nest Bedding takes a different approach to the mattress market by manufacturing everything in their own U.S. factories and selling directly to customers. This vertical integration lets them control quality while keeping prices lower than comparable mattresses sold through traditional retail channels. The company offers multiple mattress constructions, from budget-friendly memory foam to premium hybrid and natural latex options, along with a full lineup of pillows, sheets, protectors, and bedroom furniture. For people who want flexibility across price points and product types, Nest Bedding provides more choices under one roof than specialized brands.
From November 4 through December 10, Nest Bedding runs aggressive discounts across their entire catalog. The sale includes up to 25% off mattresses, which applies to popular models like the Owl natural latex mattress. Accessories see even steeper cuts: up to 70% off pillows, up to 50% off bedding (sheets, duvet covers, protectors), and up to 15% off bedroom furniture including bed frames, adjustable bases, and platform foundations. This represents one of the few times all year when Nest Bedding discounts their full range simultaneously, making it practical to outfit an entire bedroom in one purchase.
CPAP and Sleep Apnea Black Friday Deals from Lofta
Lofta stands out in the crowded CPAP market by offering the complete care pathway under one roof. Unlike retailers that sell equipment without support, Lofta provides at-home sleep testing, prescription management, CPAP machines and masks, ongoing clinical support, and HSA/FSA payment options. For people with diagnosed sleep apnea or those who suspect they have the condition, this integrated approach removes the friction from starting and maintaining therapy.
This Black Friday brings Lofta’s most aggressive discounting of 2025. From November 2-8, take 25% off sitewide on CPAP machines, masks, replacement supplies, and at-home sleep test kits. Additionally, Sleep Rewards members earn double points from November 1 through December 8, creating extra value on top of the percentage discount. These deals apply to popular machines from ResMed, along with mask options ranging from nasal pillows to full-face designs.
The timing makes sense if you’ve been delaying CPAP treatment due to cost concerns. Machines typically run $800-1,200 at full price, so 25% off is a decent chunk in savings on equipment you’ll use nightly for years. Lofta’s bundle approach also means you can stock up on mask cushions, filters, and tubing during the sale, items that need regular replacement but rarely see discounts. The company’s clinical team remains available throughout the purchase and setup process, helping ensure the equipment actually improves your sleep rather than sitting unused.
Check current Lofta Black Friday deals
Smart Sleep Clocks and Sound Machines from Hatch
Hatch has built a loyal following by solving a modern sleep problem: our phones have become both our alarm clocks and our biggest bedtime distractions. The company’s Restore line offers adults a way to establish phone-free wind-down and wake-up routines, while the Rest products help parents create consistent sleep environments for babies and toddlers. All Hatch devices combine customizable light, sound, and alarm functions controlled through an app during setup but usable without your phone at bedside.
Hatch Restore 3 for adults
The newest Restore 3 rarely sees discounts, making this Black Friday particularly notable. From November 12 through December 1, save $30 on Restore 3 at Hatch.co. This discount applies directly through Hatch’s official website, ensuring you receive full manufacturer support and warranty coverage.
Restore 3 delivers what sleep experts call a gradual light alarm: the clock face slowly brightens over 30-60 minutes before your set wake time, mimicking natural sunrise. This approach works with your circadian rhythm rather than jolting you awake with noise. The device also functions as a sound machine with sleep-supporting audio ranging from white noise to guided meditations, plus a reading light for pre-sleep pages. You program everything through the Hatch app initially, then control the device with simple tap gestures, keeping your phone out of arm’s reach where it belongs.
Blue Light Blocking Eyewear Black Friday Deals from Swanwick
Blue light blocking glasses occupy an interesting space in sleep optimization. While they won’t cure insomnia or replace good sleep habits, research suggests that reducing blue light exposure in the evening can support your natural melatonin production. The challenge lies in screen time: most of us spend evenings on computers, tablets, or phones, all of which emit blue wavelengths that can interfere with the biological signals that prepare your body for sleep.
Swanwick positions itself as the original, scientifically validated option in a category now flooded with untested alternatives. The company offers Day Swannies for daytime screen use (designed to reduce eye strain without affecting color perception) and Night Swannies for evening wear (amber-tinted lenses that block more blue light as bedtime approaches). All frames undergo third-party testing, and the brand has built credibility among professional athletes and health practitioners who need reliable results.
From November 17 through December 1, use code BFCM35 for $35 off all Swanwick eyewear. This discount applies across the entire collection, from classic frames to their latest releases, and covers both Day and Night Swannie varieties. For people who spend multiple evening hours in front of screens but want to maintain healthy sleep timing, this is a practical intervention that doesn’t require abandoning your devices entirely.
The glasses work best as part of a broader evening routine: dim overhead lights, wear your Night Swannies starting 2-3 hours before bed, and gradually shift toward calming activities rather than stimulating content. They won’t override poor sleep hygiene, but they can support the wind-down process your body needs to transition into sleep mode.
Shop Swanwick with code BFCM35
Sleep Better in 2025 and Beyond
Black Friday 2025 brings genuine value across sleep categories that rarely see deep discounts. Whether you need a foundation-level fix like a new mattress, medical equipment for sleep apnea, tools to improve bedtime routines, or ways to reduce evening screen impact, these November deals represent the year’s strongest savings on products you’ll use for years.
The extended sale windows through early December give you time to research and compare without rushing decisions on significant purchases. Check retailer sites for current pricing, verify return policies before buying, and remember that investing in better sleep pays dividends in energy, focus, and health every single day.
Frequently asked questions about sleep Black Friday deals
When do these Black Friday sleep deals start and end?
PlushBeds and Nest Bedding both start November 4, with PlushBeds ending November 30 and Nest Bedding running through December 10—the longest window in the group. Lofta runs its early Black Friday sale from November 2-8, with double rewards points continuing through December 8. Hatch deals begin November 12 and run through December 1. Swanwick’s event runs November 17 through December 1. Mark your calendar based on which brand you’re targeting, since these windows don’t overlap perfectly.
Can I use HSA or FSA funds for these purchases?
Yes for Lofta CPAP equipment and supplies, which qualify as eligible medical expenses for HSA and FSA accounts. You’ll need a sleep apnea diagnosis and prescription, which Lofta can help facilitate through their at-home testing if you don’t already have one. PlushBeds mattresses may qualify if you have a doctor’s prescription specifically for a therapeutic mattress related to a medical condition, though this is less common. Hatch and Swanwick products generally don’t qualify for HSA/FSA since they’re wellness tools rather than prescribed medical devices, though individual plan rules vary.
Do Hatch products require a subscription?
No subscription required for basic functionality. All Hatch devices work with the free app and include access to core sounds, light settings, and alarm features. The optional Hatch+ subscription ($49.99/year or $4.99/month) adds premium content like guided sleep meditations, expanded sound libraries, and exclusive features, but you can fully use the device without ever subscribing.
Check Prices Before You Buy
Deals and inventory change quickly during Black Friday season. The discounts and dates listed here reflect information available at publication, but retailers may adjust offers, sell out of popular items, or extend sales based on demand. Visit the retailer sites directly to confirm current pricing and availability before completing your purchase. Sleep essentials represent an investment in your health and daily functioning, so take time to verify you’re getting both the right product and the best available price for your needs.